“This fast-moving, practical book gives you personal strategies you can use to operate more efficiently and build your business faster.” Brian Tracy – Author – The Way to Wealth

The Platinum Rule for Small Business Mastery

This is just a sampling of the powerful techniques you will learn from this book:

1. Learn the strengths of your natural behavioral style and how to leverage them.

2. Discover common traits shared by effective leaders who have mastered behavioral adaptability.

3. Contains invaluable information about how your behavioral style can be leveraged to create an effective culture that permeates every facet of your business.

4. Learn how to create discipline within your organization that guarantees predictable results.

5. We will teach you how to develop a winning attitude that improves every facet of your business.

6. You will learn why your natural behavioral style may be impeding your ability to take calculated risks that are necessary to build a winning business.

7. You will learn how to leverage your natural behavioral style within your particular selling environment.

8. We will teach you how to use psychographics in customizing your marketing messages.

The Platinum Rule for Small Business Mastery allows business owners the opportunity to: create more time, more money and improve employee productivity by treating others the way they want to be treated.


After taking your Platinum Rule seminar, I found myself meeting with a CEO who is a Relater.  We were having a fine old time, when in came his Director wife!  Normally, I would have resented her presence.  But since your seminar, I now knew to simply answer her questions quickly, factually.  I expect to close a deal with them shortly.  Without your class, I would probably have blown her off and never gotten back in the door.  I’ve been to their company three more times and each time with better results. Thanks a million.  You’re the best!

Ms. MJ Hilker
Vice President

I want to take the time to thank you for your Platinum Rule workshop I recently attended.  I have been to many sales workshop with my previous employers Robert Half and CBIZ. I found your concepts to be the most helpful in my 10 years of sales experience.  I will definitely recommend you workshop to other acquaintances.

P.S. I had the best week of sales for Fifth Third Bank the week after I attended your workshop!

W. Dean DeCicco


Just wanted to say Thank you for the sales training on Friday. I truly believe in the skills that you have and are sharing with our group will in fact get us to the next level as a team and individually. I am looking forward to the next training and watching this grow.

Kevin Haxton
Haxton Insurance

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

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