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Media Strategies
I recently heard on the radio that, in the course of our daily lives, Americans receive over 3,200 marketing messages a day. Wow! I don’t know if it’s true, but I can
believe it. After hearing this bit of information I started noticing how we are bombarded with marketing messages almost everywhere we turn: radio, newspapers, magazines, television, billboards, bumper stickers, signs, T-shirts, web sites, emails. So the question then becomes: How do you get your message out and break through this clutter?
In this section you will learn how to get your message out and have it heard. What makes this so special is that anyone can do it, and it can be done for little or no cost. I love hearing about great ways to market my business, especially when they are free.
When you read this section you will understand how to market yourself, your company, and your products and services by simply writing articles and posting them on the Internet for the entire world to read. And once you know how to market your article by making it available for the entire world, how do you break through all the marketing clutter and capture the reader’s attention? You write an article that provokes others to read it: you create controversy. People love to read about a good controversy.
Creating controversy is not as hard as it sounds. Just pick up and scan a newspaper to find out what is going on in the world (or your market) and use this knowledge to differentiate yourself from your competition: write an article on a hot topic and talk about it in such a way that others know you are an expert.
Your only real limitation in applying the tools in this section is your imagination. As you read these articles, take note on how you can use this information to create visibility for yourself and your company. What are the best websites for posting articles? What topics are best for you to write about? How can you break through the noise and be noticed?
This article is from 49 Marketing Secrets (THAT WORK) to Grow Sales. It is available at www.49marketingsecrets.com
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