Ron Finklestein jolted me back to reality when he challenged the true value of my old company tag line. From Ron's coaching, I took my tagline from a lame, incomplete claim to a focused, outcome and benefit statement that speaks passionately to the heart of my clients. Thank you Ron for leading me to the things I was too close to see for myself.

Steve Underation, CTSM
President, Trade Show Profit Systems
www.tradeshowprofitsystems.com