Eat What You Kill: How to Conduct a Self-Promotional Conversatio
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A lot of people think self-promotion is a bad word.
As children, we are taught that talking about our accomplishments is boastful and egotistical. “I am really good at algebra”—bad, bad. “I am the best saxophone player in the band”—you can’t say that. “Nobody in the county can outrun me in the 440-yard dash”—you mustn’t do that.Then you grow up and you discover that your livelihood depends on your ability to self-market. All of us who are small business owners share a common reality—we eat what we kill.
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