People in the marketing trade can tell you that buzz is a large part of what makes our industry thrive. Buzz is a complex idea, and its dynamic can change depending on the circumstances. There are many factors that go into making a buzz-worthy product, and many different techniques you can apply to ensure that your resources are consistent with the type of buzz you’re looking for. In this article, I will address the various forms of buzz with regard to how they’re formed and what purpose they serve.
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