Stop Selling in the Pit: What’s Your Competitive Advantage?
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$4.95
As I’ve traveled around the country over the past several years working with companies and their salespeople, I’ve been amazed to find that they do not know, and cannot articulate, their competitive advantage! How can companies and their salespeople expect prospects and customers to give their time and attention if they do not understand, clearly and concisely, what that company can do for them that no one else can do? That’s what I call selling in the pit.
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