Using Multimedia to Market High-Ticket Products And Services

In my 18 years as a direct marketer, I’ve designed and executed marketing models that included face-to-face components, telemarketing, direct mail, print advertising, and the Internet. I’ve always been obsessed with finding ways to increase efficiency, effectiveness, sales, and profits.

In the early days of my career, most of my marketing was text-based – print ads and sales letters – and I was able to produce extraordinary results that way. Then I added audio into the mix and got even better results. Then I added video into the mix and got even better results.

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