Space Advertising – Zoltan Makes It Work with “7 Touches”
Price:
$4.95
Small business owners often call me and say they want to run an ad in the community newspaper, advertising their new landscaping business, or day care center, law practice, or life coaching business. My response?“You might as well take that money and throw it down the toilet!”
The operative words here are “an ad.” A single space ad, in a single community newspaper, without any other supporting marketing will not deliver anything for you. I give you that as a written guarantee. Space advertising can be a very effective way to market a certain business with a specific geographic target market. But you need to be doing it as part of a coordinated marketing effort with reinforcement mechanisms built in. Here’s what I am talking about…
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