An advocate is someone that tells others about the benefits of using a certain product and, through their enthusiasm, encourages others to look into and often promote the said product to someone else.
Wouldn’t it be great if you had just ten people out there strongly advocating what you are offering?
If you are looking for advocates among people you do not know well, then you have a lot of hard work in front of you. However, there is another group that many small and mid-sized businesses utilize—their ownemployees.
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