Blog Entries tagged 'sales'

Finding Wisdom

rfinklestein

I wrote a book along with Scott Zimmerman and Dr. Tony Alessandra called The Platinum Rule for Small Business Mastery. It is available on www.amazon.com. The Platinum Rule teaches us to treat others the way they want to be treated. This is especially important in business (sales, marketing, employees, etc). My daughter (Emily) just graduated from college and was reading the book. Below is theemail I received from her. "A quote on sales I thought you’d appreciate, because it paral [...]

In the ABCs of Sales,

rfinklestein

In the ABCs of sales A stands for action.Success starts with understanding what outcome you want and asking the right questions. Success starts with understanding what outcome you want and asking the right questions. The action step simply means that you define what action you want your prospect to take as a result of meeting with you. ;Another way of thinking about is "What is the desired outcome you want?" Is it to sell them on your products or services? Do want to create a referr [...]

The Problem With Sales - A True Story

rfinklestein

Building Better Relationships – A True Story

“We decided we will not be getting insurance through you. I was quite disturbed at what happened at the Trade Show. You are aware that orthodox Jews do not shake hands with the opposite gender. You put my wife on the spot where she had to choose between embarrassing you or making you feel uncomfortable by not responding to a handshake. Joan always does her utmost not to cause discomfort for anyone, Jew or non-Jew. It would have b [...]

Sales Made Easy (or the ABC... of Sales)

rfinklestein

As a business coach and consultant I am surprised by the number of business owners who have responsibility for sales but don't have a clearly defined sales process.

My next several blog posts will describe what I teach my clients and members of my business mastery advisory boards.

There is a six step process that anyone can learn. Like anything else, it takes a bitof practice to master. This material is not designed for the professional sales person who is out on the street e [...]