I wrote a book along with Scott Zimmerman and Dr. Tony Alessandra called The Platinum Rule for Small Business Mastery. It is available on www.amazon.com. The Platinum Rule teaches us to treat others the way they want to be treated. This is especially important in business (sales, marketing, employees, etc). My daughter (Emily) just graduated from college and was reading the book. Below is the

In the ABCs of sales A stands for action.Success starts with understanding what outcome you want and asking the right questions. Success starts with understanding what outcome you want and asking the right questions. The action step simply means that you define what action you want your prospect to take as a result of meeting with you.

As a business coach and consultant I am surprised by the number of business owners who have responsibility for sales but don't have a clearly defined sales process.

My next several blog posts will describe what I teach my clients and members of my business mastery advisory boards.

There is a six step process that anyone can learn. Like anything else, it takes a bit