Business to Business Marketing Internet

Small business skills are essential to anyone running their own business and that includes internet marketing, especially business to business internet marketing. We see internet sales letter where someone has made $200k dollars in weekend running an internet business. I believe these most of these claims to be true but what they do not tell you is the year or two it took to develop the product, create the lists, test the sales letters, define the optin process, and the list goes one. If you have no business experience these sales letters make it sound like anyone will achieve these results. Internet marketing has its own rules. But one thing is consistent with both traditional marketing and internet market: you must understand what your audience wants to buy and present it to them in a way that makes it easy for them to understand why they should buy from you.

I call this earning the right to do business and there are six questions you must answer that on the surface appear insignificant. They are not.   Here they are:

  1. What do you do?
  2. Why are you different?
  3. What is the one thing you do better than anyone else?
  4. Why should prospects care?
  5. What is in it for them?
  6. Will they buy from you?

If you cannot answer these questions you cannot expect your customers to know the answers either.

To Your Success,

Ron Finklestein
330-990-0788
ron@akris.net

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

About Ron Finklestein

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

Comments

  1. Thanks for the post but I don’t agree with all you said. I’m not the best person to judge though as I’m not really an expert in the field LOL 🙂 That being said if you could help me be a better blogger I would really appreciate. Any tips for someone just starting out? (Thanks in advance)

  2. Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  3. Nice blog! Marketing your business is a necessary evil but if you don’t, it’s like “winking at a girl in the dark”, she don’t know you’re doing it and neither will your prospects. Don’t keep your business a secret, market it. I use American Business Lists for business mailing lists and telemarketing lists. I’ve increased my business in an economy that many businesses are closing down. Good luck with the blog, I look forward to the updates.

  4. You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

  5. come to think of that , i never considered it in that way before

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