As a professional speaker, I am often asked what topics I speak about. That is easy to answer because I can speak on:
entrepreneurship, small business skills, marketing and most any topic relating to small business skills and small business success.
The common thread tying all my topics together is called The One Degree Difference. We must learn to think differently about our business in order to get different results.
My book Nine Principles for Inspired Action discusses the nine behaviors succussful people implement and there are examples of how people learn to think differently and how this change in thinking leads to different actions.
The One Degree Difference simply stated is that it does not require a massive change to get massive results. It only takes a small change in our thinking, a one degree change, to get massive results.
Change your thinking change your business.
Ron Finklestein
Small Business Speaker
330-990-0788
ron@akris.net
Contact me to see how you can learn more about the One Degree Difference.
Is an entrepreneur a leader? How does entrepreneurship differ from leadership? The answer depends on your perspective. In the traditional sense, anyone who starts their own business is an entrepreneur. Not all entrepreneurs are leaders.
A leader can rally the troops to take action. A leader can keep them motivated with a strong vision for the company. The odds of success increase significantly if the entrepreneur is a leader. If not the entrepreneur can thrive if they learn to master the basic skills and behavior of leadership or if they surround themselves with someone who can effective communicate that vision to the staff, the customers and valued business partners.
We cannot be all things to all people but we can surround ourselves with others who can effectively fill the gaps in our own skills sets.
To Your Success,
Ron Finklestein
330-990-0788
ron@akris.net
Small business skills are essential to anyone running their own business and that includes internet marketing, especially business to business internet marketing. We see internet sales letter where someone has made $200k dollars in weekend running an internet business. I believe these most of these claims to be true but what they do not tell you is the year or two it took to develop the product, create the lists, test the sales letters, define the optin process, and the list goes one. If you have no business experience these sales letters make it sound like anyone will achieve these results. Internet marketing has its own rules. But one thing is consistent with both traditional marketing and internet market: you must understand what your audience wants to buy and present it to them in a way that makes it easy for them to understand why they should buy from you.
I call this earning the right to do business and there are six questions you must answer that on the surface appear insignificant. They are not. Here they are:
- What do you do?
- Why are you different?
- What is the one thing you do better than anyone else?
- Why should prospects care?
- What is in it for them?
- Will they buy from you?
If you cannot answer these questions you cannot expect your customers to know the answers either.
To Your Success,
Ron Finklestein
330-990-0788
ron@akris.net
I am a faculty member for a training program that has a small business series called EDGE. EDGE is from ilearningglobal.tv (ILG). This is some of the best structured training for the small business owner and his employees for the money. Check out www.ilearingglobal.tv and go to the visitor’s portal to sample some of the videos. The faculty does a great job helping the business owner implement a small business management training program that improves the skills of everyone they touch.
To Your Success,
Ron Finklestein
330-990-0788
ron@akris.net
