What is IT and Why IT is Important!

IT is not Information Technology. IT is ESI.

In our book, Make a Difference, we talk about the value of Enlightened Self-Interest (ESI for short.) In this short video (2 minutes and one second) we discuss this powerful concept to help you understand why you should care and how it will enhance your thinking and actions once implemented.


What is Enlightened Self-Interest and why it is important to you to know how this will powerful concept will change what you do and how you do it.

If you want to learn more after watching this video – click here!

Post your comments. I love to hear from you.

Ron Finklestein


Check out our free report: Six Questions Your Prospects Wants Answered Before They Buy From You. Once you know the answers to these questions and communicate them to your prospects, it is not unusual for my clients to see a 20% increase in sales. Go to Business Growth Experience.


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