Eleven Cardinal Sins of a Sales Representative.

If you are in sales or wonder why your sales are suffering, ask yourself if you are hurting yourself by:

1. Being desperate. If you are desperate, do not let the prospect see it. It will chase them away faster that junk yard dog.
2. Being artificial. People are looking for authenticity in their relationships, especially a sales relationship. People want to know you can be trusted.  You do not want your prospects thinking of you as Jerry Springer.
3. Being unprepared. There is no excuse for not being prepared. With the internet you can find most everything you need to know before the sales call. You can bet the prospect did his homework on you. You are not John Wayne. Don’t try to wing it.
4. Not planning your sales call. Walking into meeting without an agenda is inexcusable. I was in a meeting where the sales rep did not have an agenda and he did not confirm what he thought was the agenda, and the prospect was not happy.
5. Being late. Most prospects take being last as a sign of disrespect: of his time. This is a great way to start off on the wrong foot.
6. Taking longer than you said. If you asked for 30 minutes don’t take a minute longer. Ask for permission to continue if you must or schedule a second meeting.
7. Not focusing on solving the problem. Most business owners are busy and they do not care to create a relationship with you unless they have a reason. Talking about your hunting trip may be fun for you but your prospect is not particularly interested. Focus on him and his problem.
8. Talking too much. If you are talking you cannot be listening to the prospect and his problems. A great sales rep is an excellent listener. They listen with purpose: to understand.   Watch Dr. Phil if you want to see how it is done.
9. Being a liar. Be honest. If you cannot help them tell them. They will respect that and listen the next time you request a meeting. Jim Carey you’re not (I hope)!
10. Being a liar again. Don’t lie and tell them your product does something it can’t. It takes a short time to destroy your reputation you took a life time to build.
11. Not be respectful. Do what you say you will do when you say you will do it. Many times a prospect needs something from you to do his work. Deliver what you said you would when you said you would do it.

Need help with growing sales, increasing revenues and shortening the sales process? Give me a call for a free not obligation discussion of your most pressing sales issues.

Ron Finklestein
Business Growth Experience
www.aboutbusinesssuccess.com

330-990-0788 / ron@businessgrowthexperience.com

How do you spell RESULTS?

The word “RESULTS” is unique. It is unique because it means many different things to many different people; mostly psychological (more money, better relationships, more customers, weight loss, better health, etc.)

Though the word “results” means different things to different people, the way to results has not changed, if you are willing to do the work. Let me share with you a simple process I teach all my clients to help them get clear on achieving the results the want to achieve.

R – Results – Defining a specific outcome that you want to achieve. Think of this as your intelligent self-interest, your burning desire, and the end results you will achieve.

E – Enthusiasm. You must be passionate about what you want to achieve. This enthusiasm will provide the motion to get you over the bumps you will experience. Without enthusiasm, action quickly fades.

S – Singular focus. Every decision you make must focus the outcome you want to achieve. You must measure all your actions on how your actions (or lack of) are taking you closer to your specific outcome.

U – Unvarnished truth. There are no excuses. You own it. Don’t hide from it. Don’t try to sugar coat the results with excuses like it is the economy. If something is truly outside your control, it may not be your fault but it is your responsibility. You chose to how you want to respond. You can thrown in the towel or you can draw on your enthusiasm and passion to get you through the tough times.

L – Leadership. Show your personal leadership and just do it. Lead by example.

T – Test, fail quickly, try something else, and test again. I call this failing forward. Test until you find what works (repeat as often as necessary).

S – Start the process over. Do it again. Do more of it. Do it faster. Do it with greater focus.

In the next 60 days I will be announcing a 90 days to massive results program. Let me know if you want the details and I will include you in the formal announcement.
If you would like these blog post to be emailed to you, go to http://www.businessgrowthexperience.com and download the report. “Six Questions Your Prospects Want Answered Before They Buy.” Each time a new blog is written you will get an email letting you know.

To your results,

Ron Finklestein
330-990-0788
ron@businessgrowthexperience.com