What is holding you back?

I recently went on a weekend retreat with several members of a group I started many years ago. The agenda was simple. All each participant had to do was answer one question: What holds you back? You could discuss personal, business, relationship issues or anything important to you.

Without a doubt the most common answer was – ME! I hold myself back. As we probed deeper we heard such things as:

“I am afraid of failure/success.”

“I fear rejection.”

“I need to forgive.”

“I know what I need to do but I am not doing it because it is not fun.”

“I need to be liked.”

“I am not a salesman.”

I could go on but you get my drift.

My experience is that business skills are easy to teach but the beliefs we have about ourselves are the deciding factors.

Can you put your biggest fears out for all to see? If you say “no,” you will have serious problems overcoming them. They lose much of their power once they are shared with others.

Each of us had a chance to put our issues on the table for the world to see. It took courage, intestinal fortitude and a willingness to risk it all. What I found was the group was supportive, nonjudgmental, accepting and each and everyone expressed a sincere effort to understand and help me go deeper.

My awaking was that we all suffer from the flaws of being human. Though I was in the room with people I consider to be successful, I realized we are all human, we all have our fears and doubt AND we are all capable of more.

Share your fears and risk being human. You will find another human will respond. It is liberating to feel heard and understood.

I now know what “I am not done” means to me.

Thanks to all who shared a powerful weekend with me. You know who you are.

Ron Finklestein
330-990-0788
ron@businessgrowthexperience.com
www.aboutbusinesssuccess.com

What Can You Learn from Business Failures?

It’s a well known saying that you can learn from your failures and this is supposed to apply to business as well, but is it true? Do failures really teach anything that doesn’t lead people into another failure later in life or do people who have failed magically become model businessmen and women?

Business failures are often blamed on some specific occurrence or on somebody else. Perhaps only those who can accept responsibility can move on to be better business people rather than hoping for the perfect balance transfers to get them out of their one way ticket to bankruptcy.

What failure means

One of life’s most stressful times is when a business fails. It is like a death in the family and there is a grieving period to mourn through. Failure brings up thoughts of negativity. Most business people want to just get up and move on to their next venture but the personal and financial problems may not disappear as soon as another business begins.

People close to the entrepreneur will feel the sadness in losing their baby – their business. Some of those close enough to the events may never want to go near a business again if they have to be involved in its formation and then production. For some, it can be even more serious and the loss of their business can lead to more serious personal problems, some which even lead to the need for alcohol or drug abuse treatment.

Unfortunately, even in those trying times you need to turn around and be positive. It is part of a life journey and with those experiences you may recognize the problem if it occurs again. You will be able to see the situation and react differently and much quicker to solve the issues that caused your business to fail.

There will need to be an evaluation of why you failed. These results should set you on the right path so you will be confident you won’t fail again.

The choice is yours

Whatever happened and whatever will occur in the future, you bear the responsibility to make a successful business. How you present yourself is the first choice you make which will affect how you recover from an initial failure.

You need to be able to take the positives from your failures and build on them. You learnt how to get past failure in school. You didn’t know the alphabet to begin with, but after many failures you knew it off by heart quite soon. Business is much the same, except there is always a bigger financial and personal risk.

Failing is succeeding

Failing is a tough pill to swallow and no one wants to give up, but seeing the positive side of one’s circumstances positions you for greater chances to find success in the future.

You will need to see failure as a building block for success. Only quality entrepreneurs can see the opportunity when failure is all round. The growth of your new business will be based on the positives from your previous business coupled with the lessons you have learned. Failure is only a state of mind after your business has closed. The business is gone and it is up to you to ensure the future holds a better run business.

Time management

You will need to assess your time management and decide if this had anything to do with your business failure. Being in control of your time is a major step in moving a business forward. Too many people concentrate on the wrong priorities in business and often fail to see the bigger picture. You should excel where you have the skills to succeed and employ others to control the aspects of your business that are not your best areas. When you are not a master accountant, have someone else manage your accounts and learn how to check them carefully. If you spend too long on the wrong side of your business you can’t be expected to see the problems as they happen.

Moving with technology

You can’t expect to run your business with technology that is years out of date. Computers, software and business machinery have developed so far in the last few years that you must move with the times if you are to keep abreast of the best aids to help your business. If your web presence is lacking, your competitors will sleep easy at night.

Learn from your mistakes and plan properly to maximize the education you gain through your failure. Success might be just around the corner.

To Your Success

Ron Finklestein

330-990-0788

www.aboutbusinesssuccess.com

ron@ronfinklestein.com

I am a co-host on Small Business Talk radio with Dale Stefancic. Dale wrote an article for a local newspaper that I wanted to share. It does a great job of helping you get ready to have a great year. If you would like to contact Dale, you can reach him at dale@dalestefancic.com. We invite you to listen to our radio program at welw.com, Be sure to press the listen now button. We are on air every Wednesday from 4:30 PM to 5:30 PM EST.

A Year in Review for a Great 2012

For many small business owners 2011 was more of a game of survival. Many challenges still face us and the economy as we try to press forward and identify opportunity and how we can take full advantage of it.

We discussed many items and topics this past year in my effort to try and make you better in your business and create some awareness of what needs to be accomplished to move forward and be more profitable.

So what I wanted to do being the end of 2011 and as we think and decide what 2012 may bring is a review that I hope renews some fresh ideas and thinking of how to win the challenges ahead of all of us.

LEADERSHIP:

People identify with leaders. They are well respected and have a strong voice with accomplishments in their field of expertise. As a business owner, you must constantly strive to be the leader in what you do. Some of the points of leadership to keep in mind are:  Leaders should know and understand that people are the core building blocks of their team and/or organization.  To be an effective leader, you need to understand the core building block of your people and their respective values.  Leadership begins from within.  Identify core roles, prioritize them and plan on development and then acting on them.  Any relationship begins with you.  Leadership begins with you.  To be effective, it is dependent on your ability to communicate effectively.

NETWORKING:

This is a great time of the year. The holidays are here and the thoughts of 2012 and what we might expect in the new year with business.

Many of us will be at social and business events meeting  many new people as well as many friends.

For these reasons the topic of networking is very timely.

Today  if you are networking correctly, it’s more than meet and greet with an exchange of business cards and contact information.

You have to network with the intent of turning contacts into connections and eventually business allies or customers.

As you attend your events you need to have a specific game plan in mind.

Make your connections, and then build relationships with these individuals.

The relationships can range from identifying some of the needs of your business or relationships that will bring more business to your company.

The key here is to develop your network with great people and cement those relationships to be a resource for you.

You cannot do it alone. All great businesses have very successful networks in place.

Also keep in mind the relationship is a two way street. Don’t just talk or think about what’s in it for you but lead with a value proposition that will make the person you are connecting with have a reason to develop the relationship further.

Over deliver and your investments of time, money and energy will be repaid ten fold.

TIME AND PRODUCTIVITY:

Time relates to productivity more than you might realize. Time can be as big a loss of profits for your company as almost anything else. When you better manage time you will be more productive. When you are more productive you will make more profit.

Here are some SMART things to think about. S.M.A.R.T. being an acronym for:

S- SPECIFIC- Being as specific as you can with bringing the reality in site of your goal.

M-MEASURABLE- You must be able to measure your results.  You can only measure your results if you are tracking all your activity that pertains to your business.

A-ATTAINABLE- Is your goal one that is reachable and in the time that you have allotted?

R-RELEVANT- Is the goal relevant to the purpose of your business or

your  personal life?  Is the goal you set bringing you closer to that purpose?

T-TIME SENSITIVE- Does your goal have a deadline?  With a deadline in front of you, your mind realizes it has to accomplish certain tasks within a certain time.

So to be productive, be S.M.A.R.T.

I think as business owners, we all realize what it takes as well as what we need to do.  But, how we measure, track and evaluate the activities we do, will help in becoming better, more profitable and leaves  us with more time to do the things we enjoy.

SELLING:

We may not like it but we have to constantly adjust and adapt to the process and fully understand the needs of the market and the consumer. Here are some points to keep in your selling mindset.  First, people in your target market will first buy you. Also making sure you know your market and the needs and what your market is looking for will be key in this step.

If your prospect has not bought into you, I doubt if you have any shot at a sale even if you are the cheapest price in town.

I’m sure you have heard the phrase that attitude is everything, well if you are in sales, it’s a really big key to your success in sales.

People will pay more for an agreeable, enjoyable experience with a great product than just one based on it’s the cheapest.

The individual that combines a great product with a great attitude can be unstoppable.

Today, many  companies are basing lost sales because of price. Granted some people do just shop price, but in most categories on products and services, price is only a factor in 14%-20% statistically.

Secondly, you need to think more in line with the buyer’s thinking. While your buyer may be objecting to price, here’s what is swimming around in his or her mind.

1.)Is there a better product? 2.) Is the proposal right? 3.) Will this really solve my problems? 4.) Will we use it? 5.) What will others think if I buy this? 6.) Will the company really service me and honor the guarantee?

With this partial list of objections, you need to be going through your prospects thought process and be prepared to present in a more thorough manner making the buying decision safe for you prospects instead of just driving the price factor home.

Too many businesses today are leading there marketing and advertising campaigns with price and not with value, experience, quality, strong guarantee’s and taking the risk out of the buying process.

Many times the sales person is just not totally prepared or has not taken the time to identify the needs of the prospect, as well as what the prospect is truly looking for.

Today as consumers become more savvy and aren’t as willing just to throw their money around without thinking about after the sale, don’t be afraid to lead with the value, expertise, quality and guarantee of what you are selling.

Communicate to your buyer that your service after the sale will be unmatched as you take the risk out of the purchase and make buying a pleasure for your prospect.

If you are leading with price and doing comparisons, good luck. Trying to be successful on the cheapest price is a tough place to live in.

Thirdly, sales for the most part always has the numbers factor.  You can make the numbers work in your favor.

With the correct and precise market analysis, knowing the needs and wants of your market, and taking massive action, you can make the numbers work more in your favor.

In sales, massive action is one surefire way to increase your response and success rate. Take enough action and you will achieve more.

Fourth, know where your prospects are in the sales funnel. Deliver your commitments on time and over deliver. Your prospects may be evaluating you every step of the way. Make sure you have addressed all their needs and have provided the best solution.

Fifth, don’t be afraid and come out and ask for the sale. Lead your prospect with a series of yes answers to what you have delivered in the sales presentation that makes good sense for the prospect to buy.

Enhancing Your Life so You Can Enhance the Live of Others

Ron Finklestein
www.businessgrowthexperience.com
www.akris.net
330-990-0788
ron@akris.net

The New Marketing Strategy Guaranteed to Work

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

Marketing is designed to persuade you to take a specific action (call now, space is limited), or not do something (don’t throw that away, recycle it).

People have become cynical. Marketing has become so sophisticated that people feel tricked into doing something only to find the product or service did not perform as stated or expected. We are inundated with thousands of marketing message daily from people trying to part us from our time, energy and money.

What’s a marketer (business owner) to do? I have new and powerful marketing technique that is guaranteed to work. What is it you ask?

It is quite powerful. You simply market your products and services with Integrity. Integrity is defined as adherence to moral and ethical principles; soundness of moral character; honesty.”

Wouldn’t it be great when we encountered someone selling a product or service that interested us that we felt we could trust the person or company? That we could have an open dialog; that the message was to be consistent and had integrity. The honesty was there.

There are six questions your prospects wants answered before they buy. You can download the report at http://www.aboutbusinesssuccess.com. This report will help you communicate your message with honesty and integrity.

This message was prompted by a bad experience I had will my bank. I should say my old bank – I just left them. Here is what happened. I received my home equity line statement from my bank and the bank demanded the loan be paid in full. We are not talking about a small about of money. I called customer service to see what was going on. I was told my house was in the collections and foreclosure process, I could do nothing to stop it, and no one I could call. The process must run its course. They told me I was late 30 times (BTW, I was never late.) When I suggested they made an error, I was told I was lying.

I spent hundreds of hours trying to solve this (as a small business owner this time away from my business was quite painful) finding the right people to talk too, feeling really stressed out and helpless because of the stress it put on my family, only to find out they made a mistake. My house was not in foreclosure, it was not in collections, and all was fine.  I did not get so much as a letter of apology. I think they were afraid I would sue. Don’t worry, I am not that kind of person. The letter I did get, saying my credit was not damaged,  did not have a signature. The collection letters I received that had a phone number would not return my calls. I was even told they called me and I know they did not because I have just one phone I use for all call and the call log does not lie.

While I am going through all this I see the banks’ commercials on TV about how easy this bank is to work with, how much they care about their customers and how responsive they are to their customers’ needs. I was quite angry that there was a total and complete disconnect between their message and their actions. At this time, I should point out that I had been with this bank over 30 years. I am in process of changing banks. I paid off the loan in questions, and I am creating an arm’s length relationship with my new bank.

Contrast that with the city where I now live. They put in a new sanitation line on my property that caused all kinds of water  problems in my yard. It has been a slow process but they are taking ownership and fixing the problem at their expense and the investment they are making is not insignificant.

Problems will happen. It is how you handle the problem that is important. Which organization was more in integrity with their customers? Is your message congruent with your organization’s action?  Do you deliver what you say you will deliver? Is your marketing message consistent with your company’s actions? All people want is to be treated fairly and honestly. Do you allow people in your organization to do that?

Do you handle your customer problem with integrity? Do you handle your sales with integrity? Do you live your life with integrity? Do you market with Integrity? Are you seeing a theme here? Being in Integrity is all that you do and be? The true disconnect is when your actions are not consistent with your words.

Ron Finklestein

Http://www.businessgrowthexperience.com
ron@akris.net
330-990-0788

Ten Time Wasting, Productivity Stealing, Resulting Robbing Excuses that Make Life Hard.

As a business coach I work with people who could improve their results and productivity by making simple yet powerful changes in their approach to decision making. If you are not achieving your desired results, here are ten possible reasons why.   As you read, think about what you are doing and why you are doing it. The biggest reason productivity suffers is because of poor decision making. This wastes time and valuable resources. Time is wasted when we confuse activity with accomplishment. Activity is purposeless action. Accomplishment is purposeful action that leads to the results you want.

Getting clear on what is important and focusing on those activities will increase your productivity, save you time, and simplify your life. Take a look at these 10 time wasting, productivity robbing, and frustrating actions people take. How many of these apply to you?

1. Not staying focused. Stay focused on what is important and ignoring any other opportunity that comes along will increase productivity. Jumping from activity to activity will ruin your productivity!
2. Stop Multi-Tasking. You cannot focus and do multiple things well. Your productivity suffers. You think you got a lot done but none are done well and you would have completed more had you stayed focused. Studies show that focused activities allows you accomplish more.
3. If you are a business owner do not discount your product. You are not the Banker. On more than one occasion I wanted to help someone so I gave them some help by discounting my product. The ones that I offered this help to were the ones who valued it the least, who took the most time and accomplished the least.
4. You do not need to be an expert. People will be confused if you explain every detail. They really want to know why it works not how it works. It helps with your confidence level to know this info but you do not have to tell everyone unless they ask. Do not spend time trying to figure out every nuance of your product. Just go do what you have to do. If someone asks you a question you cannot answer, tell them you will find out and set a date and time when you will get back with them.
5. Stop waiting for your family’s approval. They want you safe and many time what you want, they see as risky. It is your life. Live it by your rules not theirs! Decide. Take action.
6. Stop going to networking events. Spend your time where your prospects are, not where it is safe. Most people you meet at networking events want to sell you their product. That is why they are there. I cut way back on my networking because the same people show up. They were becoming more like reunions.
7. Avoid the tire kicker. They want to tell the world they tried everything when in reality they will suck you dry and never take action. Do not waste your energy on tire kickers. On the flip side, work with people who are where you want to be. Be open and coachable. This will shorten your time to success.
8. Why do you do what you do? To be truly successful, spend as much time working on you as you do on your business. Results happen when you change what you do. The best way to change what you do is to change how you think. This could be learning new things, taking different actions, and being exposed to people who think differently than you do.
9. Stop believing the wrong thing. It is not skills that hold us back but our beliefs. Anyone can learn anything, assuming they have the desire and interest. I cannot tell you how many audio programs I listened to and did not implement what I learned. I would then listen to the same program 10 years later and wonder why I did not trust (believe, implement, execute, etc) what I first learned. I think of all the time I wasted.
10. Do not believe your limitations. Those limitations are things you learned as a child and you do not have to have the same beliefs now. It is not your fault if you are not happy with your life as it exists today but you are responsible and you can change it. As Michelangelo once said, “The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.” Aim High  and take purposeful action

Call today for a free consultation. I can be reached at 330-990-0788

Ron Finklestein

Business Coach

ron@businessgrowthexperience.com

http://www.aboutbusinesssuccess.com

How do you spell RESULTS?

The word “RESULTS” is unique. It is unique because it means many different things to many different people; mostly psychological (more money, better relationships, more customers, weight loss, better health, etc.)

Though the word “results” means different things to different people, the way to results has not changed, if you are willing to do the work. Let me share with you a simple process I teach all my clients to help them get clear on achieving the results the want to achieve.

R – Results – Defining a specific outcome that you want to achieve. Think of this as your intelligent self-interest, your burning desire, and the end results you will achieve.

E – Enthusiasm. You must be passionate about what you want to achieve. This enthusiasm will provide the motion to get you over the bumps you will experience. Without enthusiasm, action quickly fades.

S – Singular focus. Every decision you make must focus the outcome you want to achieve. You must measure all your actions on how your actions (or lack of) are taking you closer to your specific outcome.

U – Unvarnished truth. There are no excuses. You own it. Don’t hide from it. Don’t try to sugar coat the results with excuses like it is the economy. If something is truly outside your control, it may not be your fault but it is your responsibility. You chose to how you want to respond. You can thrown in the towel or you can draw on your enthusiasm and passion to get you through the tough times.

L – Leadership. Show your personal leadership and just do it. Lead by example.

T – Test, fail quickly, try something else, and test again. I call this failing forward. Test until you find what works (repeat as often as necessary).

S – Start the process over. Do it again. Do more of it. Do it faster. Do it with greater focus.

In the next 60 days I will be announcing a 90 days to massive results program. Let me know if you want the details and I will include you in the formal announcement.
If you would like these blog post to be emailed to you, go to http://www.businessgrowthexperience.com and download the report. “Six Questions Your Prospects Want Answered Before They Buy.” Each time a new blog is written you will get an email letting you know.

To your results,

Ron Finklestein
330-990-0788
ron@businessgrowthexperience.com

Have you ever felt lost, stuck, confused and closed off?

As a small business coach, I work with many small business owners who are stuck, depressed, closed off and fearful.

When I found myself in that space a few weeks ago, I had no idea what to do. I couldn’t even sleep. Four AM was my regular wake up time and I felt blessed to sleep that long.

I knew I had to call my coaches (advisors).

You see I practice what I preach. I felt weak asking them to help.

I did not want to see them. I did not want to talk to them. I did not want to share with them how it felt to feel like a failure.

But I swallowed my pride and I meet with my advisors. I put my ego in park and went to the meeting. By the way they are what I consider to be my board of advisors.

Was it scary? Yes.

Was it hard? Yes.

Was it difficult? Yes

I could go on but you get the picture.

After a difficult few hours I received this advice from one of my advisors. “You are a coach, coach yourself. Step back, remove the ego, define the problem, and fix it!” Those were hard word to hear.
I went home and felt sorry for myself (for about an hour) and started to do as advised.

I realized my problems were the same problems I help others with daily: focus, discipline, and execution. As I started to define the problem I realized I got away from the basics everyone, without exception, needs to follow.

I knew I needed to create a process I could follow to keep me focused. I spent the next few days creating, testing, implementing, and testing again. I solved this problem by creating what I call the “Promise Setting Process.”

I am so excited by the results, focus, discipline and execution that I am going to roll this out as a product in the near future.

But talking about the product is not the reason for this blog post.

The true reason for this post is the email I received from one of my advisors after our meeting. It touched me deeply, changed my perspective and gave me hope. I want to share it with you because everyone needs someone like this in their corner: someone to ask the hard questions, someone to care about them, someone who believes in their dreams, and someone to hold them to a higher standard. Here is his email.

“Thanks for sharing this morning, old friend. How much of your current questioning of your career direction is related to the feeling of helplessness from your recent encounter? When we feel “out of control” or in the dark without a flashlight, we all attempt to question our worth or direction. Those challenges in life, are more often than not, met with an insecurity as large or larger than the monster in front of us. If we didn’t feel that way, we would not be “human”. Our reaction needs to be part attentive to the issue and part “I am better than this”. Where are you? All of us at the table have stories of coming out of a personal image crisis, and you don’t need to hear those now. How you gird your loins and deal with it all with logic and fortitude will determine who you are in the coming weeks and months. May I suggest both logic (a plan) and an ego. You are a great man, with great ideas. Use them on yourself. “The only easy day was yesterday”, now what are you going to do today? Ring the bell, or put on the 90 pound pack and run the 29 miles in the top 10? I’m betting you can be right there at the finish line.”

For those of you who don’t know, when someone quits (or washes out) in the process of becoming a Navy Seal, he must ring the bell letting everyone know of his choice. Otherwise he is expected to pick up his pack and start running to the finished line.

This email prompted me to fix my own problem and I realized I am not alone with this problem. Half the world feels the same way. If I fixed it for me, then half the world needs to hear about this so they can put themselves back into control. More on this later.

Today, find someone you can call and share your fears, frustrations, pains and choices with. Don’t judge yourself, their responses or the situation you are in. When you do that you start the process of feeling free. Everyone of us needs to feel heard. We need to know someone cares.

Then make a decision, no, a promise, to make something happen. No excuses. Track your progress, measure your results. If you are not getting the results you want, repeat the process. But find someone who can help. DO NOT RING THE BELL.

Thank you to my advisors who listened, shared, and would not let me fail; who held me to a higher standard than I could hold myself. The true meaning of friendship was reinforced and redefined for me as a result of this meeting.

Gratefully,
Ron Finklestein
330-990-0788
ron@ businessgrowthexperience.com

Ps. If you don’t want to ring the bell and want to understand how to “ANSWER the Six Questions Your Prospects Want Answered Before They Buy From You,” the check out About Business Success and watch the short video.

I run several Business Mastery Advisory Boards (learn more at www.rpfgroupinc.com) that are designed to drive the nine behaviors all successful people implement. These behaviors are documented in the book Nine Principles for Inspired Action: A New & Targeted Perspective (available on amazon.com).

Many business owner do not know what needs done but not how to do it. When asked why they did not address the problem, the reason I hear most is: “I do not know how.”

I find this to be a lazy reason from not doing something. When I ask them to commit they say I will try. LISTEN UP LADIES AND GENTLEMEN! There is no trying. There is only doing. In this economy we need action that leads to purposeful results, not action that leads to trying.

That is why an advisory board is so important. You have your peers to help you. You share best practices that save you time, energy and money. You receive objective feedback from people who care for you and your success. There are no hidden objectives.

I have one member in my advisory board (learn more at www.rpfgroupinc.com) that talks about quality of her product and the value her company provides. This is strange because she cannot define either in a way that allows the customer to understand or in a way that reflects the value of her product or services. If you cannot define it you cannot do it or achieve it – it is that simple.

She does not have to know how to do it, all she as to do is start doing something. Building the kinds of processes I am talking about requires documenting what you do now. If you do not know what you are doing, make something up and start doing it.

There is hundreds of training programs out there whose purpose is to help you acquire the skills you need. I use iLearningGlobal to help me when I am stuck and I use this tool to help my clients when they are stuck. To learn more go to http://www.ilearningglobalnow.net

Watch a few videos. Take some notes. Each video is only 6-9 minutes in length. That is one half of one percent of your day so do not tell me you do not have time. Listen to billionaire Bill Bartmann discuss how he used goal setting to go from bankruptcy to $500M in assets in five years. 

Begin learning from your mistakes and learn from the mistakes of others. Learning is essential to success; especially if what you are doing you have never done before. Success is nothing more the learning to fail forward. Let’s others help you to fail forward.

Ron Finklestein
www.akris.net
ron@akris.net 
330-990-0788