What is holding you back?

I recently went on a weekend retreat with several members of a group I started many years ago. The agenda was simple. All each participant had to do was answer one question: What holds you back? You could discuss personal, business, relationship issues or anything important to you.

Without a doubt the most common answer was – ME! I hold myself back. As we probed deeper we heard such things as:

“I am afraid of failure/success.”

“I fear rejection.”

“I need to forgive.”

“I know what I need to do but I am not doing it because it is not fun.”

“I need to be liked.”

“I am not a salesman.”

I could go on but you get my drift.

My experience is that business skills are easy to teach but the beliefs we have about ourselves are the deciding factors.

Can you put your biggest fears out for all to see? If you say “no,” you will have serious problems overcoming them. They lose much of their power once they are shared with others.

Each of us had a chance to put our issues on the table for the world to see. It took courage, intestinal fortitude and a willingness to risk it all. What I found was the group was supportive, nonjudgmental, accepting and each and everyone expressed a sincere effort to understand and help me go deeper.

My awaking was that we all suffer from the flaws of being human. Though I was in the room with people I consider to be successful, I realized we are all human, we all have our fears and doubt AND we are all capable of more.

Share your fears and risk being human. You will find another human will respond. It is liberating to feel heard and understood.

I now know what “I am not done” means to me.

Thanks to all who shared a powerful weekend with me. You know who you are.

Ron Finklestein
330-990-0788
ron@businessgrowthexperience.com
www.aboutbusinesssuccess.com

Free Marketing Tip to Bring People into Your Business

I am a member of AmSpirit, a networking and business referral group. We meet at creative source. Creative source does great work and I suggest you check out their website.

My reason for this post is to document Creative Source and how they bring in hundreds of business owner and sales reps into their office each month at no cost to them. Creative Source has a big conference room they allow others to use at no charge. They do not provide coffee or tea. Several networking groups meet there, Toastmasters meets there. I held some sales presentations there before I knew Mike. Mike, one of the owners, feels this is a good way to give back to the community.

By giving back to the community, he has hundreds of business people come to his place of business each month. Each business owner who walks through the doors each week sees his work, reinforcing his brand. He provides a table for others to place their brochures. He is not afraid of competition and some competitor belongs to the groups who meet there. He does all this and it cost him nothing. I am so impressed with his tactics that I writing a blog about his approach.

He is not a client. I am not his client. I just see his approach as a risk free way to attract hundreds of people to his business each  month. I do not know how much business he gets, nor does it matter to him. His primary reason is to give back to the community. The visibility and support he gives the community is amazing.

If you can, try this. It cost nothing. I taught this tactic to a restaurant client of mine and he has groups meeting at his restaurant regularly. He visits various groups and invites them to use his spare room at no charge. They pay for coffee, breakfast or lunch, and his repeat business has sky rocketed.

To Your Business Success,

Ron Finklestein
330-990-0788
ron@businessgrowthexperience.com
www.businessgrowthexperience.com
Improve your people skills and grow sales: www.akris.net

I am a co-host on Small Business Talk radio with Dale Stefancic. Dale wrote an article for a local newspaper that I wanted to share. It does a great job of helping you get ready to have a great year. If you would like to contact Dale, you can reach him at dale@dalestefancic.com. We invite you to listen to our radio program at welw.com, Be sure to press the listen now button. We are on air every Wednesday from 4:30 PM to 5:30 PM EST.

A Year in Review for a Great 2012

For many small business owners 2011 was more of a game of survival. Many challenges still face us and the economy as we try to press forward and identify opportunity and how we can take full advantage of it.

We discussed many items and topics this past year in my effort to try and make you better in your business and create some awareness of what needs to be accomplished to move forward and be more profitable.

So what I wanted to do being the end of 2011 and as we think and decide what 2012 may bring is a review that I hope renews some fresh ideas and thinking of how to win the challenges ahead of all of us.

LEADERSHIP:

People identify with leaders. They are well respected and have a strong voice with accomplishments in their field of expertise. As a business owner, you must constantly strive to be the leader in what you do. Some of the points of leadership to keep in mind are:  Leaders should know and understand that people are the core building blocks of their team and/or organization.  To be an effective leader, you need to understand the core building block of your people and their respective values.  Leadership begins from within.  Identify core roles, prioritize them and plan on development and then acting on them.  Any relationship begins with you.  Leadership begins with you.  To be effective, it is dependent on your ability to communicate effectively.

NETWORKING:

This is a great time of the year. The holidays are here and the thoughts of 2012 and what we might expect in the new year with business.

Many of us will be at social and business events meeting  many new people as well as many friends.

For these reasons the topic of networking is very timely.

Today  if you are networking correctly, it’s more than meet and greet with an exchange of business cards and contact information.

You have to network with the intent of turning contacts into connections and eventually business allies or customers.

As you attend your events you need to have a specific game plan in mind.

Make your connections, and then build relationships with these individuals.

The relationships can range from identifying some of the needs of your business or relationships that will bring more business to your company.

The key here is to develop your network with great people and cement those relationships to be a resource for you.

You cannot do it alone. All great businesses have very successful networks in place.

Also keep in mind the relationship is a two way street. Don’t just talk or think about what’s in it for you but lead with a value proposition that will make the person you are connecting with have a reason to develop the relationship further.

Over deliver and your investments of time, money and energy will be repaid ten fold.

TIME AND PRODUCTIVITY:

Time relates to productivity more than you might realize. Time can be as big a loss of profits for your company as almost anything else. When you better manage time you will be more productive. When you are more productive you will make more profit.

Here are some SMART things to think about. S.M.A.R.T. being an acronym for:

S- SPECIFIC- Being as specific as you can with bringing the reality in site of your goal.

M-MEASURABLE- You must be able to measure your results.  You can only measure your results if you are tracking all your activity that pertains to your business.

A-ATTAINABLE- Is your goal one that is reachable and in the time that you have allotted?

R-RELEVANT- Is the goal relevant to the purpose of your business or

your  personal life?  Is the goal you set bringing you closer to that purpose?

T-TIME SENSITIVE- Does your goal have a deadline?  With a deadline in front of you, your mind realizes it has to accomplish certain tasks within a certain time.

So to be productive, be S.M.A.R.T.

I think as business owners, we all realize what it takes as well as what we need to do.  But, how we measure, track and evaluate the activities we do, will help in becoming better, more profitable and leaves  us with more time to do the things we enjoy.

SELLING:

We may not like it but we have to constantly adjust and adapt to the process and fully understand the needs of the market and the consumer. Here are some points to keep in your selling mindset.  First, people in your target market will first buy you. Also making sure you know your market and the needs and what your market is looking for will be key in this step.

If your prospect has not bought into you, I doubt if you have any shot at a sale even if you are the cheapest price in town.

I’m sure you have heard the phrase that attitude is everything, well if you are in sales, it’s a really big key to your success in sales.

People will pay more for an agreeable, enjoyable experience with a great product than just one based on it’s the cheapest.

The individual that combines a great product with a great attitude can be unstoppable.

Today, many  companies are basing lost sales because of price. Granted some people do just shop price, but in most categories on products and services, price is only a factor in 14%-20% statistically.

Secondly, you need to think more in line with the buyer’s thinking. While your buyer may be objecting to price, here’s what is swimming around in his or her mind.

1.)Is there a better product? 2.) Is the proposal right? 3.) Will this really solve my problems? 4.) Will we use it? 5.) What will others think if I buy this? 6.) Will the company really service me and honor the guarantee?

With this partial list of objections, you need to be going through your prospects thought process and be prepared to present in a more thorough manner making the buying decision safe for you prospects instead of just driving the price factor home.

Too many businesses today are leading there marketing and advertising campaigns with price and not with value, experience, quality, strong guarantee’s and taking the risk out of the buying process.

Many times the sales person is just not totally prepared or has not taken the time to identify the needs of the prospect, as well as what the prospect is truly looking for.

Today as consumers become more savvy and aren’t as willing just to throw their money around without thinking about after the sale, don’t be afraid to lead with the value, expertise, quality and guarantee of what you are selling.

Communicate to your buyer that your service after the sale will be unmatched as you take the risk out of the purchase and make buying a pleasure for your prospect.

If you are leading with price and doing comparisons, good luck. Trying to be successful on the cheapest price is a tough place to live in.

Thirdly, sales for the most part always has the numbers factor.  You can make the numbers work in your favor.

With the correct and precise market analysis, knowing the needs and wants of your market, and taking massive action, you can make the numbers work more in your favor.

In sales, massive action is one surefire way to increase your response and success rate. Take enough action and you will achieve more.

Fourth, know where your prospects are in the sales funnel. Deliver your commitments on time and over deliver. Your prospects may be evaluating you every step of the way. Make sure you have addressed all their needs and have provided the best solution.

Fifth, don’t be afraid and come out and ask for the sale. Lead your prospect with a series of yes answers to what you have delivered in the sales presentation that makes good sense for the prospect to buy.

Enhancing Your Life so You Can Enhance the Live of Others

Ron Finklestein
www.businessgrowthexperience.com
www.akris.net
330-990-0788
ron@akris.net

Did anyone tell you something like this? Or How to ask for a referral!

I met with a client on Friday and he gave me this feedback:

“You helped me grow sales (2.7 to 7 new clients each month), you provided objective feedback on my ideas to provide clarity, you challenged my thinking in new and different ways so I make better decisions and everyone needs what you do. How do I tell them that?”

The more I thought about his question the more I realized that people need to experience what I do. When the process is experienced they can then make an intelligent decision to see if I can add value.

What prompted his comment? I run a group coaching process called The Business Growth Experience and as part of the process we share both good news and problems we need some help with. My good news was that I picked up three new clients as a result of referrals. My dilemma, how can I get more referrals?

Here is what they suggested. Call each of your client (who are happy with your work) and ask them to bring one of their client who they think can use your service to a lunch (I Pay) for an introduction.

What a powerful idea.

I knew about this process and simply forgot about it. So today I am going to do just that. I am going to call my clients and referral partners and ask them to introduce me to one of their client (over a lunch).

Since you read this far, send me an email and I will provide you a 30 minute free coaching session if are the first 10 reads who responds to this email. Consider this my Christmas gift to you. Send the email to ron@businessgrowthexperience.com with the subject line “Free Coaching.” In the email please provide a short description of what you want to discuss so I can prepare. Also, your time zone is important. I will then send you a link to schedule your coaching session. Please note you must use this email address and subject line or I will not see the message. This offer expires 12/15/11 so please act quickly. This offer is available to anyone.  My strengths are working with owners of small businesses to help them grow sales, increase revenues and influence others.

May your self-talk always be positive, your life meaningful, and your thoughts happy.

Ron Finklestein
www.akris.net
330-990-0788

Akita Mani Yo.

Robert Schepens, is part Native American and he often reminds me of the Native American saying “Akita Mani Yo.” This saying means “Observe everything as you walk your path (in life).”

Observing everything as we walk our path is hard to do. It requires both internal and external awareness.

Internal is defined a our reactions, feeling and emotions and external our environment, others and our ecology (relationships.) It requires seeing things we often pay no attention to.

It requires us to understand our life and the meaning of our life as defined by the contrast between ourselves and others. This contrast is what is observed. In this contrast lie the secrets we miss, the lost loves, the beautiful flowers that we ignore, the pain we inadvertently inflicted and the joy others experience. This observing shows us the pains of others that we missed, the opportunities lost, that opportunities missed, the opportunities we gained. It shows the joys that passed us by.

In NLP (Neuro Linguistic Programming) this is referred to as “Our perception is our reflection.” Stated another way, what we see and perceive is what we notice and what we reflected back to others.

If things are not what you want, shift your attention to notice the things you do want. What more customers? Shift your attention to being grateful for your existing customers. Want more love in your life, be a more loving person. Want more friends, be a better friend. Remember to Akita Mani Yo.

Ron Finklestein
Someone who is learning to be a better student.

ron@akris.net

330-990-0788

Why Relationship Skills Matter.

We all belong to the human race. It is a simple sentence and a statement of fact. There are many assumptions made in that statement. One of the primary assumptions is we belong to the human race. Because of our membership in this august society, we know how to build safe, effective, successful and lasting personal and business relationships that allow all parties involved to grow, prosper and get results.

I am not sure this is a valid assumption.

Why? Though we have much in common, many of us have not been taught know how to build rapport, connect with others, understand the best way to support others and know how to ask them to support us. This is evident by the divorce rate; as many as 50% of marriages end in a divorce (Source divorcerate.org.) What is interesting to me is that the divorce rate drops the older we get. For example the divorce rate is 38.8% for American males age 20-24 versus 6.5% for American males age 35-39. It would seem the old men get the more they understand relationship strategies.

The question is how can we shorten that learning curve?

In business, according to Grant Thornton, 97% of all business owners want to strengthen the customer relationship.

SCORE suggests that 64% of all small businesses fail because they do not know how nor do they understand the value of marketing. Marketing is nothing more than a process through which companies build strong customer relationships. Can you imagine how simple life can become when you understand this and implement relationship strategies in your business?

I could go on but you get my drift.

To address this problem, I teamed up with Dr. Tony Alessandra, one of the world’s foremost relationships strategies experts, to create a web site that teaches you how to build safe, effective, successful and lasting personal and business relationships. The web site is called People Smarts. In this site we address relationship strategy issues, presentations skills, collaborative selling skills, marketing, personal growth and development, how to treat people the way they want to be treated and a host of other important and powerful topics that, when applied, will help you create more effective relationships to get the results you want and need. The site contains a full array of videos, eBooks, PDFs and MP3 to support you in your personal, sales, business and leadership development needs.

We invite you to explore and try out this site. In lesson one (which you have access) you will learn the different between the Golden Rule vs. Platinum Rule and experience the overview of all functions of relationship strategies. In addition, you will receive an introduction of the two dimensions of behavior. In this lesson, you will be presented with a very simple model that has been validated with hundreds of thousands of people.  It is a powerful guide you can use to improve communication and morale, build better work groups, and develop better relationships with co-workers, supervisors, customers, vendors and others.

I invite you to give People Smarts a try. To learn more go to www.akris.net. If you have questions please feel free to call Ron Finklestein at 330-990-0788 or email him at ron@akris.net. This powerful tool can also be used in you place of business for all your employees. If you would like more details about this opportunity ask Ron and he will provide the details.

Ron Finklestein

www.peoplesmarts.ws
admin@peoplesmarts.ws

330-990-0788

Do you take Ownership for Your Situation?

In a Business Growth Experience meeting we discussed how to identify high potential individuals. One trait that surface over and over was ownership – specifically taking ownership of a given situation.

It was suggested people who lack ownership used words like: I should, I must, I had no choice, I had to, and other made me do it. The stories they tell are other focused: they did this, you should hear what happened to me, etc. Excuses are a big part of their lives. It is always someone else’s fault.

People who embraced ownership used words like: I choose, it was my responsibility, I decided, and the stories they tell are focused on “I.” They ask questions like “why am I…?”, “in what ways can I…? ,“ why did I fail to communicate effectively with…?”, “how can I do things better?”, and “how can I change this situation?

Which side of the equation do you live on? Do you take ownership for your life, business, results, and relationships?

If you do not own your situation how can you change it? What kind of person do you want to become? What kind of person do you want to hang out with? Remember, there is no partial ownership. It is not like owning a time share. You either own  it or you don’t.

Ron Finklestein

ron@ronfinklestein.com
330-990-0788

www.ronfinklestein.com

To receive these posts directly please go to www.businessgrowthexperience.com and sign up for the free eBook, “Six Questions Your Prospects want Answered before the Buy.” You will then be added to the email list.

To receive great business training at an even better price please check out www.aboutbusinesssuccess.com

I run several Business Mastery Advisory Boards (learn more at www.rpfgroupinc.com) that are designed to drive the nine behaviors all successful people implement. These behaviors are documented in the book Nine Principles for Inspired Action: A New & Targeted Perspective (available on amazon.com).

Many business owner do not know what needs done but not how to do it. When asked why they did not address the problem, the reason I hear most is: “I do not know how.”

I find this to be a lazy reason from not doing something. When I ask them to commit they say I will try. LISTEN UP LADIES AND GENTLEMEN! There is no trying. There is only doing. In this economy we need action that leads to purposeful results, not action that leads to trying.

That is why an advisory board is so important. You have your peers to help you. You share best practices that save you time, energy and money. You receive objective feedback from people who care for you and your success. There are no hidden objectives.

I have one member in my advisory board (learn more at www.rpfgroupinc.com) that talks about quality of her product and the value her company provides. This is strange because she cannot define either in a way that allows the customer to understand or in a way that reflects the value of her product or services. If you cannot define it you cannot do it or achieve it – it is that simple.

She does not have to know how to do it, all she as to do is start doing something. Building the kinds of processes I am talking about requires documenting what you do now. If you do not know what you are doing, make something up and start doing it.

There is hundreds of training programs out there whose purpose is to help you acquire the skills you need. I use iLearningGlobal to help me when I am stuck and I use this tool to help my clients when they are stuck. To learn more go to http://www.ilearningglobalnow.net

Watch a few videos. Take some notes. Each video is only 6-9 minutes in length. That is one half of one percent of your day so do not tell me you do not have time. Listen to billionaire Bill Bartmann discuss how he used goal setting to go from bankruptcy to $500M in assets in five years. 

Begin learning from your mistakes and learn from the mistakes of others. Learning is essential to success; especially if what you are doing you have never done before. Success is nothing more the learning to fail forward. Let’s others help you to fail forward.

Ron Finklestein
www.akris.net
ron@akris.net 
330-990-0788