Why email marketing doesn’t work!

Email marketing can be a powerful tool to grow your business, however, it needs to be done with care and professionalism. In this email I discuss what you should not do when doing email marketing.

I receive emails from people (almost daily) proposing to be email marketers and website designers, and it’s pretty clear to me they don’t know what they’re doing.

Let me tell you why.

The emails always start with, “Dear Sir/Madam, I have reviewed your website and we can…”

First, my name is all over my websites. If you do not use my name you did not look at my site. Second, I have many websites. Which site did you review? Please include the website in the email. Third, because you did not use my name or reference my website, I know it’s an email template and they are sending this out to everyone with a website. Nothing professional about this email.

I delete that email.

Next, if the email captures my attention, I look at the email address. If it’s a Gmail, Outlook, Live, Yahoo or Hotmail account, I delete the email. If you don’t have a website and yet you are telling me how great you are at website design or email marketing and you do not give me the info to see if I want to talk to you, you are less than professional.

Finally, If the message is all about you and all the great things you do (Java, PHP, and all your technical jargon that I don’t understand) and you don’t speak to me in a way that makes sense to me and tell me why it is important, I’m deleting your email message.

If you send a follow-up message, please don’t assume I read your prior email. If there is no context, I will delete this email as well.

So for all those people who are sending me emails about website design, SEO, SEM, Email marketing and all kinds of great things you do, please adhere to the above and maybe you’ll get a response.

Ron Finklestein
330 990 0788
www.akris.net

 

Powerful Lessons From a Mastermind Participant

Over 10 years ago I started a Mastermind group with one other gentleman. There was one individual I wanted to get to know better but we ran in different circles. I always respected this individual and told him that. I asked him if he would be willing to join me creating a group. He agreed and suggest he bring four and I would bring four (including ourselves).

We had many missteps in launching this group and creating the process we use now. We tried being a book club. That did not work. We tried using Dan Kennedy’s marketing material for discussion. That did not work. We tried being an accountability group. That did not work because we all had enough people to hold us accountable. We tried adding women to the group and that did not work (not sure why.) I tell you this because it would have been easy to throw in the towel and quit. It required open communication to work through the start-up issues and later the issues associated with creating a high performing group.

Here is what we needed to do to make the group work: Openness to give and receive constructive feedback, a willingness to be vulnerable (not easy for 7 middle-aged men), it required a commitment from all to play all out and a flexible format that allowed each person to play at the level that made sense for them that month (forgot to mention we meet monthly from 7-9 AM.)

We did turn over several people (for a variety of reasons) and we settled on a strong core of commitment members with the youngest member being in the group four years. Four of the members are original members.

At our last meeting, I asked them to talk about their biggest learning (both good and bad) they experienced in being a part of this group. Below is a summary of their answers.

“I learning how to asked good questions, not just questions.”

“I learned to be more interested in others and make myself less interesting.”

Several people mentioned the power of using “in what ways,” instead of “how,” and how it changed the both the quality of the question as well as the quality of the answer.

One gentleman spoke of how he would ask himself, “What question would the group ask of me when I share this with them?” We are his ghost accountability partners.

Another person spoke about how, “I learned to ask deeper questions and look for the connection between how someone feels about something and how they think about something.”

The consensus about the group’s success is around 100% ownership  of an issue and acting on that ownership.

One gentleman talked about the “power of transformation through the power of intention” with acceptance (not necessarily agreement) of each other and how he create lifelong friendship with each member of the group.

Others faced personal demons and with the help of the group, confronted them. Others made major life decisions (divorce, family priority, etc) based on feedback they received.

Finally, one person talked about how it is an oasis for him to be “self-reflective, force a pause in daily life and get clear on what is really important.” This allowed for a personal reboot.

I hope you understand that getting here was not easy. Beliefs were challenged, feeling were hurt, misunderstanding occurred, and  yet the group was committed to each other.

The most powerful change agent for me has been this mastermind group. I shared things I never shared before and I was accepted for all my flaws. It is a very powerful feeling to know such  respect and love.

I learned so much because everyone is a business owner or senior manager in a larger company. Sharing business problems and getting unvarnished feedback can be hard, especially if you are the problem.

There are many good groups out there. Some are business focused, some are marketing focused, and some are a combination of both. Some focus on the under 40 crowd and some on businesses with less than $10M in revenues.

Get clear on what you want from a group and visit groups you think will help. Look closely at the group’s culture. It might be a highly effective group, just not for you.   Are their members with more experience than you (you really want that, especially if business growth is your purpose.) The range of ages in our group is early 40s to late 60s.

Last resort, create your own group. Pick people who are different from you. It makes no sense to surround yourself with people just like you; how will you grow and learn without someone who not afraid to challenge you.

May Blessing Be Upon You!

Ron Finklestein
Marketing Strategist

www.akris.net
info@akris.net

 

What do Dogs and Marketing Have in Common

What do Dogs and Marketing Have in Common –  how not to get choked

I have two good size dogs (both greater than 50 pounds.) I installed an invisible fence to give them some room to run without hurting themselves.

An invisible fence shocks (via the collar) the dogs when they get too close to the fence. It is not  a harmful shock, just enough to let them know the boundaries.

Yesterday, I wanted to take the dogs for a walk and removed their collars so they could leave the yard. Neither dog wanted to leave the yard for fear of shock. I had to carry both of them across the fence line. One on the other side both had a great time.

How does this apply to marketing?

When to comes marketing many of us wear our marketing collar. When our marketing does not work, the shock we experience is lack of results, spending money, and wasting time. The collar limits what we might try; we say to ourselves, “after all I tried that and it didn’t work” or “what if it doesn’t work and I waste all this money (time)?”

I once had a roofing client and we were planning some marketing tactics. Every  tactic I suggest his response was the same, “I tried that and it didn’t work!” After the 10th suggestion I finally said, “these tactics have worked for thousands of companies but they don’t work for you, what is the one thing they have in common?”

He thought for a moment and said, “me!”

This gentleman was never trained is marketing and he made several fundamental mistakes that, if corrected, could have a big impact on his business. But his invisible fence would not allow him to try something different. His yard was pretty small and his company was suffering.

What is your invisible fence? Is it spending money on marketing or on marketing coaching? Is it trying something you never tried before? Is it fear of failing or not knowing who to trust? What is the shock you feel: shame for failing, embarrassment for not knowing, fear of being taken advantage of or not being in control?

Marketing can be easy and fun when you know what you are doing. And it doesn’t have to cost a lot of money because you can do it yourself. It is not that hard.

Let’s remove your collar or at least provide you the opportunity to remove the collar and learn a proven  marketing system that works to generate more leads, convert more leads to customers, get customer to buy more, sell value – not price, make more money, learn how to build a website that generates leads, learn dozens of up sell, down sell and cross sell strategies that your competition does not know or use, learn how to put your follow-up on auto pilot and so much more – all at your own pace.

For a free trial go to akris.net and download your free report, The Three Biggest Lead Generation Mistakes.

May Blessing be Upon You,

Ron Finklestein
International Author, Business Coach, Speaker
info@akris.net
www.akris.net

330-990-0788

 

 

 

 

 

What does trust have to do with it?

What does trust have to do with it?

Does trust play are in business? In marketing and sales? How about operations or finance?

According to The Trust Edge by David Horsaager, you can gain faster results, develop deeper relationships and create a stronger bottom line, when people trust you.

According to Horsager, trust is defined as a confident belief in a person, product or organization.

Trust should be congruent. It asks that you do what is right, deliver what is promised, and to be the same each time.

We know trust is important. People want to work with companies and individuals they know like and trust.

If you are not trustworthy people will stop buying from you (89% according to Horsagger.)

So how do you develop trust? The simplest way is to have trust transferred from a someone to you. The reason referrals work so well is a transfer of trust. If you trust me, and I introduce you to a prospect with the expectations that you can help them, this introduction goes a long way to building trust.

Likewise, if a referral is handled poorly, that impacts trust relationship for all parties.

In what ways can you develop trust, other than a personal introduction?

Marketing messages that are consistent and meaningful to the prospect and not lying to the prospect of the sales and marketing process.

Doing what you say you are going to do when you say you will do it.

Being consistent in word and deeds is important.

Being responsive is essential.

Honesty plays a big role.

My belief is that trust is given at first but must continue to be earned.

How do you build trust with others and how would you like others to build trust with you?

 

May Blessings be upon you,

Ron Finklestein

Marketing Site is www.akris.net

Consulting site is www.businessgrowthexperience.com

 

40th Anniversary Thank You Celebration

I have never promoted a product on my blog. My intent is to provide the highest quality content. I am going to break this rule.  I am happy to announce I will be celebrating my 40th wedding anniversary this month (April 2016). I consider this accomplishment my biggest achievement and I want to celebrate my success with you. The community of business owners I know and work with have helped me, and I want to share the wealth.

As a result, I am offering a 40% discount on my Marketing Elearning System, for a very limited time.

If you just want to check out the offer without reading the entire blog go to www.akris.net and sign up for your free trial. If you like what you see, use the discount code below when you register to take advantage of this anniversary offer.

40% Discount Coupon D8E1CD70AE

Let me tell you a bit about this system and why I am excited to provide this at such great price.

I am doing this because I want to share my good fortune – no other reason.

Why do you care? Answer this question. What would you say is the biggest problem you face today as a small business owner?

What Business Owners want to know how to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go.

They want to build their business systematically, so it generates $1 million in total revenue

They MUST build their business to its maximum revenue potential.

If you had to generate a minimum of 10 brand new leads by tomorrow morning, how would you go about doing it?

Strategy Is the Key. The key to building a successful business is implementing a successful strategy for your business that drives in a boatload of highly qualified leads so you or your sales staff can convert those leads into paying customers.

The E-Learning System provide our members with the strategies they need in the top five major profit centers where businesses can make the most money.

With the Marketing Elearning system, we can help any business increase their cash flow substantially within just their first 60 to 90 days.

Business owners make money one of two ways. The first is trading time for money. The second is or selling a product or a service.

When you trade Time for Money, you have a natural cap in earning. For example, if your Total annual revenue = $75,000, $75,000 / 2080 hours (hours in a year) = $36 per hour (your hourly rate).

To go to $1,000,000 / $36 = 27,778 hours. Unfortunately, one year contains just 8736 hours total.

This is where The E-Learning System will help. It will help with the-the three things a business owner wants:

  1. To generate immediate cash flow to remove the financial burden most of them are facing
  1. To generate the maximum amount of revenue their business can produce
  1. To build their business

The Marketing E-Learning helps them achieve all 3 through

  • Assessment
  • The E-Learning Roadmap
  • The Quick Start Program

The Assessment.

The assessment is a look and where you are now, and the system structures the first page to place the most important tasks first.

The E-Learning Road

The E-Learning Road shows you the shortest route to achieving your goals.

The Quick Start Program

The Quick Start 5 Step Profit Formula walks you through how to generate more leads, convert more leads to customers, sell at a higher price and grow your profits.

Here’s how the process will help you get results.

First, you MUST create a market-dominating position.

Next, identify and understand who is your ideal client.

Then, know and understand your ideal client’s decision-making process.

Now create a compelling marketing message.

Then convey that powerful message using marketing and advertising tools the

E-Learning Weekly Series provides.

Now design or update your website, so it powerfully conveys that same message

Then create persuasion marketing using a specific marketing formula that’s proven and tested

Next, map out a sales process, your roadmap to wealth

We’ve invested more than $1 million dollars creating, developing and producing this program, and all of it’s designed to make business owners successful

We specifically designed it to give all small business owners total and complete access to every tool, resource, template, strategy, tactic and training video we’ve used over the years to help business owners worldwide to generate immediate cash flow to eliminate current financial burdens, build their business, so it reaches its maximum revenue potential reach that elusive $1 million dollar revenue goal

But, it must be “affordable” to all small business owners

Here are our costs:

  1. monthly licensing fee + IT team = $97 per member per month
  1. Weekly Group Coaching @ $495 per month (optional)

This system retails for less than $700 per month; this system offers all the tools, resources, templates, examples, strategies, tactics and Group Coaching support small business owners will ever need.

Because it is my 40th wedding anniversary, I am discounting the $97 a month fee, by 40%, to $58.20, and I will give you the group coaching at no charge as long as you are a member of the E-Learning system. This offer will not be up long so if this interest you don’t wait. To make it easy, go to www.akris.net and sign up for our free report, The 3 Biggest Lead Generation Mistakes Small Business Make. When you do, you will receive four emails that will walk you through the process, and you don’t have to spend a cent.

If you have a question, just send me an email at info@akris.net.

Please know this is not a marketing strategy to sell memberships. It is my deepest desire to share with you my success of being happily married for 40 years.

May You Be Blessed,

 

Ron Finklestein
330-990-0788

info@akris.net

ps. Because it is my 40th wedding anniversary, I am discounting the $97 a month membership fee, by 40%, to $58.20, and I will give you the group coaching at no charge (a $497 monthly value) as long as you are a member of the E-Learning system. This offer will not be up long so if this interest you don’t wait. To make it easy, go to www.akris.net and sign up for our free report, The 3 Biggest Lead Generation Mistakes Small Business Make. When you do, you will receive four emails that will walk you through the process so you can make an informed decision without spending a dime.

 

 

Why do people fail at marketing their business?

Why do people fail at marketing their business?

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker

People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter:

  1. Never been trained in marketing
  2. Don’t understand the psychology of marketing
  3. Are not consistent in their marketing message
  4. Don’t ask for help because they don’t know who to trust
  5. Don’t want to do it for themselves
  6. Don’t know what works and do not want to spend the money

Let’s look briefly at each reason.

Never Been Trained in Marketing

Many of my clients have not been trained in marketing. They are engineers, cleaning companies, payroll specialists, merchant service providers or insurance specialist. They are experts in their field but not in communicating their value to others. The words they use reflect a lack of clarity in who they are and the value they provide. These small business owners are too close to see clearly their value. Because they are too close and cannot see themselves and their value as others see them, they talk in platitudes: many locations, peace of mind and financial security, without context.

Don’t understand the psychology of marketing

Marketing is nothing more then explaining what you do, why it is important and who should care. Always remember most people take action to avoid pain. Marketing is helping other understand how their life will be better when they buy your product, go to your restaurant, use your services.

Are not consistent in their marketing message

Marketing is about communicating your value proposition consistently. You cannot do a post on Facebook one time and expect to get results. One blog post won’t do it not will sending one postcard. It is about defining the buyers journey and walking with the prospect along the buyer’s journey.

Don’t ask for help because they don’t know who to trust

There are so many people who claim to be marketing experts that do not promote their product or service well. They love social media and expect others to see the same value. I can see why people are concerned about making a bad decision. I am appalled by some of the marketing messages that come across my desk by other marketers who want me to use their services.

Don’t want to do it for themselves

Many people know what to do and do not want to do it themselves. Dan Kennedy said it best, “do not outsource your marketing until you know what works. Otherwise, you are wasting money.” No one knows your business like you do. You may need some help with the message, strategy or tactics but you are the final decision-maker.

Don’t know what works and do not want to spend the money

There are so many choices a small business owner has when marketing his business. Ask yourself this question, “where does of my business come from today?” and do more of that. Don’t look for a social media expert, direct mail expert or SEO expert until you know where you should spend your time. After that continue to add one option until you know that works. Then consider outsourcing.

You comments are welcome!

May blessing come upon you,

Ron Finklestein

For a great system that helps you answers the questions above check out www.akris.net.

About the author. Ron Finklestein called the “Real Deal” by his clients, is the creator of the Business Growth Experience and owner of RPF GROUP INC. Finklestein is a consultant, business coach, international author, trainer and speaker. His eight business books include management and leadership, personal development, operations, marketing, and sales. His latest work: Make a Difference: From Success to Significance” was a 12-year study of 1000 successful small business owners and what they did to be successful.

 

 

 

Announcing Make Marketing Make Sense Mastermind™

Business Growth Experience Announces Make Marketing Make Sense Mastermind™

 According to SCORE, 68% of all business fail because they do not understand or value marketing!

 DON’T LET THAT HAPPEN TO YOU!

“Don’t Go It ALONE Anymore!”

 Start Generating More Leads in 90 Days or Less!

Solopreneurs, home based business owners, small business owners have been at a disadvantage, until today!

We all need advice, education, best practices, usable suggestions and accountability, just the same as owners of bigger businesses.

It is here now! The Make Marketing Make Sense Mastermind, based on the book Make a Difference: From Being Significant to Being Successful, allows participants to make better decisions and get results around your sales and marketing needs. The primary focus of this group is sales, marketing and business growth. The Make Marketing Make Sense Mastermind is dedicated to providing the best education, feedback, accountability and return on both you time and financial investment to help you create the kind of business and life you desire and deserve.

Why The Make Marketing Make Sense Mastermind?

Successful people understand that multiple minds and multiple experiences are far smarter, effective and efficient than any single mind or experience.  Simply put, better, safer decisions are made.

Who Uses The Make Marketing Make Sense Mastermind?

As a member of The Make Marketing Make Sense Mastermind, you will share your sales & marketing challenges & opportunities with other Solopreneurs. The profile of typical member includes:

  • Home based business and small business of 10 or fewer employees.
  • Focus is on increasing sales and improving marketing results through education, best practices, accountability, and feedback.
  • Test your ideas before spending money.
  • Accountability to move you forward on high return on investment activities.
  • Intelligent and objective feedback on challenges and opportunities to enable better decision
  • Want to take their business to the next level and are not sure how.

What Is In It For You to Use

 The Make Marketing Make Sense Mastermind?

By growing personally and professionally, there are seven primary benefits you can expect:

  • Education from your peers on what worked for them
  • Accountability for results
  • Great ideas to move your business forward
  • Reduced risk through better decisions
  • No competition
  • Focus on high return activities
  • Low cost of investment

How Does The Make Marketing Make Sense Mastermind?

Through a skillfully facilitated and structured format, each member of The Make Marketing Make Sense Mastermind has an opportunity to ask for and receive feedback and support on issues that are important to them and help others with issues important to them.

Why Does The Make Marketing Make Sense Mastermind Work?

As a member of The Make Marketing Make Sense Mastermind, you have the opportunity to implement successful marketing strategies and tactics that help you get the results you are desire. These strategies and tactics are proven and are well documented at www.akris.net and includes a focus on:

  • Getting more leads
  • Converting more leads to customers
  • Selling more (to both new and existing customers)
  • Selling value no price (think higher dollar value per sale)
  • Generating more profit
  • And so much more

Your NO Risk Guarantee!

Attend your first meeting at no charge or obligation. If for any reason, The Make Marketing Make Sense Mastermind is not right for you, you can stop and owe nothing. No Questions asked. It is that simple.  To learn more go to www.akris.net.

Get the Results You Deserve!

Take the first step and call to learn how you can prosper by participating in The Make Marketing Make Sense Mastermind. Call today for details.

Want Proof?

Go to http://businessgrowthexperience.com/testimonials/ to see what other members have to say!

Want to Talk to Someone?

Contact

Ron Finklestein

www.akris.net (try our free sample)

330-990-0788

ron@akris.net

How to Get RESULTS!

How to Get Results
Getting results is easy. Just take action. Most people act on the wrong things. It is about execution.

If you prefer video, I added a video link after each principle (where I have them) to make it easier. I have been a student of how successful people get results for many years. I once did an informal study of 1,000 successful small, business owners and determine they all did the same actions, all nine. This study took over seven years to fully understand the power simply changes in your thinking and behaviors can have on your success. If you read no further know the secret lies in execution.

Probably the most important concept is the first one: Enlightened Self-Interest (ESI). Enlightened Self-Interest is understanding what is in your best interest with the intent to choose and take action resulting in the highest value to the most people. When this is determined (and it can and will change) you are more effective at managing your time, energy and money by working with people who support your ESI.

How does ESI apply in your life and business?

In your family: Enlightened Self-Interest is being the best husband, father, wife, mother, etc., you can be and taking steps to grow and improve your skills were needed because it is in the best interest of your family for you to improve.

In Business: Enlightened Self-Interest is understanding your purpose for being in business and training your staff, implementing process and helping your clients understand you are there for them. When they understand you are there for them they will be there for you.

In Sales: Enlightened Self-Interest is understanding how you can enrich the lives of those you sell to so they see the value and they are will pay you for this value. We define enrich as changing your prospects opinion of you, your company, products and services so your prospects and customers know how you will help them.
Once we are clear on our ESI, you are ready to take action.

Below is a short YouTube video with Robert Schepens interviewing Ron Finklestein to help you understand both the power and simplicity of ESI.

In this video ESI is sometimes referred to as Intelligent Self-Interest.

Principe Number Two: People. We are dependent on people and is understanding that our success is dependent on how well you coach other to purposeful action (ESI).

If certain people thrive in our business, we must be disciplined in hiring the right people; people who support your ESI. By this, I mean putting the right people in the right seats and empowering them to take the right actions.

Principle Number Three: Results. If we know what to measure, we know if something is working. But, we must measure those processes that support our ESI.

Principle Number Four: Ownership. This is simple and powerful. We must own what happens otherwise we cannot change it. It is not your family holding you back, the bad economy, not enough customers or other excuses that hold us back. Usually, what holds us back is right between our ears.

Principle Number Five: Persistence. Persistence is defined as the continuation of an effect after the cause is removed. Persistence is fueled by our ESI. ESI/ISI helps us understand the interconnectedness we have with people we interact with regularly. ESI/ISI asks us to become the type of people we need to become to achieve our desired commitments. ESI/ISI asks us to take 100% ownership for what happens in our lives and helps us understand we can choose how to respond instead of reacting.

Principle Number Six: Focus. Focus is just two questions. Is what I am working on taking me closer to my ESI? If not, then why am I doing it? Do not underestimate the power of these two questions. They can be powerful in transforming your life if you apply them diligently.

Every day we need to ask ourselves if what we are doing is taking us closer to our ESI. If the action we are taking does not support our ESI, why do it. This is an example of how you can protect your time energy and money.

Principle Number Seven: Discipline. Discipline is taking the results that work and building measurable, repeatable and predictable processes give us the knowledge that all problems are handled the same way. This frees us to move to the next opportunity to grow the business.

Principle Number Eight: Ideas. When you get clear the number of ideas that you have will grow. This is both a blessing and a curse. A blessing because you will see things differently and with greater clarity. A curse because of the excitement of new ideas, you can lose focus. Be careful here. Put the ideas away for a few weeks and then if you are still excited it may be time to implement a few of them.

Principle Number Nine: Action. Taking Action is simply moving in the direction of your ESI.

All nine actions are documented in my book Make a Difference: From Being Successful to Being Significant, available on Amazon.com.

 


If you want some help implementing these concepts, please let me know.

May Blessings be Upon You,
Ron Finklestein
330-990-0788
ron@akris.net
www.akris.net

Do You Know How Much Each Client Is Worth To Your Business?

Do You Know How Much Each Client Is Worth To Your Business?

The lifetime value of each client is defined as the total gross profit that you accumulate from a customer over their lifetime of doing business with you less the acquisition cost and marketing expenses over their lifetime.

When you know this value, you also know exactly how much money you can spend to acquire a client through marketing.

Do you realize the power that gives you as a small business owner? Did you know that by knowing your customer lifetime value, you can literally dominate your market and eliminate your competition in the minds of your clients?

What you need to know…

Most business owners know intuitively that it’s much easier to make an additional sale to a current client than it is to make that first sale that acquires that client. Unfortunately, they don’t do enough to figure out how they can sell more to their existing client base.

Why you need to know this…

It’s important to understand that a client who has had an exceptional experience with your product or service is naturally going to look to you to help them fulfill their other needs with additional products. They now trust you, and are happy with the relationship they have with you. You should take advantage of their trust and make an offer for another product/service immediately after their initial purchase, and schedule frequent campaigns to offer more to your client base.

The cost to you if you fail to act…

When your customers recognize that you provide them with value, they will continue to purchase from you. But, you can’t assume they will just call you up and ask you to sell them something. You have to make the effort to ask for their order.

So are you doing that?

Do you know how to do that?

Are you aware that all of this can be put on auto-pilot, and requires no further action on your part whatsoever?

This is easy to do and in most cases… costs you nothing except a little time to set it up.

How can you learn to develop these critical skills?

We’ll show you how. We’ll help you to develop these skills quickly and easily through our E-Learning Marketing System™ Coaching Program. In fact, we want to share our expertise with you and demonstrate our expertise.

For example, how would you like to fire the clients you hate to work with… and instead, build a successful business by hand selecting the type of clients you want to work with? With the help of our E-Learning Marketing System, we can help you quickly grasp this critical business fundamental and immediately apply its power to help you build your business to record heights. Listen to this exclusive webinar and we’ll unlock our vault to this proprietary members-only information.

To help you grow your business I am offering a free video called, “Everything You Were Taught About Marketing is Wrong.” To see this video visit http://akris.net

To your success,

Ron Finklestein

330-990-0788

info@akris.net

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just visit http://www.akris.net and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. Http://www.akris.net.

 

Do You Have A Unique Selling Proposition?

Do You Have A Unique Selling Proposition?

If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP.

What you need to know…

A USP is the single, most distinct and important benefit a business owner provides to their clients that’s different from their competition. It’s absolutely critical to not only create an effective and highly compelling USP, but to use it in every piece of marketing you develop, and in every form of communication you use with your clients and prospects.

Why you need to know this…

Your USP, working in tandem with your elevator pitch, creates a huge competitive edge for your business. Developed properly, it will separate your business from your competition, eliminate them in the minds of your prospects and have them saying to themselves that they would be fools to do business with anyone else but you.

For example, most business owners place the name of their business at the top of their business card. That’s the worst thing you can put there. No one cares who you are or what you do. They only care about the benefits your product or service offers to them.

Instead of a jeweler’s business card saying “John’s Jewelers,” what if it said this…

Discounted Diamonds – Unmatched Quality, Untouchable Price, Unbeatable Guarantee

In just a few words, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of a well-designed USP.

The cost to you if you fail to act…

Do you have a Unique Selling Proposition?

Do you use it in every piece of marketing you create?

Do you have it prominently displayed on your business card?

If you don’t, you’re losing market share, a massive amount of potential revenue and the opportunity to dominate your market.

To take a Test Drive on our system visit http://[www.akris.net

To your success,

Ron Finklestein

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just CLICK HERE and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. CLICK HERE to see for yourself.