Featured Articles

What does trust have to do with it?

What does trust have to do with it? Does trust play are in business? In marketing and sales? How about operations or finance? According to The Trust Edge by David Horsaager, you can gain faster results, develop deeper relationships and create a … [Read More...]

40th Anniversary Thank You Celebration

I have never promoted a product on my blog. My intent is to provide the highest quality content. I am going to break this rule.  I am happy to announce I will be celebrating my 40th wedding anniversary this month (April 2016). I consider this … [Read More...]

More Articles

Why do people fail at marketing their business?

Why do people fail at marketing their business? The aim of marketing is to know and understand the customer so well the product or service fits him … [Read More...]

Announcing Make Marketing Make Sense Mastermind™

Business Growth Experience Announces Make Marketing Make Sense Mastermind™  According to SCORE, 68% of all business fail because they do not … [Read More...]

Do You Have A Unique Selling Proposition?

Do You Have A Unique Selling Proposition? If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you … [Read More...]

Sales Has Changed

Sales Has Changed   The old sales process focused on the relationship only as it concerned getting the sales. We wanted the prospect to buy at all cost. In this model the sales … [Read More...]